Hajection releases the first three farm data report, rural video creator revenue increased by 15 times
On June 22, the shake released the first three farm data report (hereinafter referred to as "report").
In the past year, the shake rural video has gathered 12.9 billion, and the revenue of rural video creators increased by 15 times.
Among the three agricultural creators, returning to the entrepreneurial youth accounts for 54%, and the proportion of urban white-collar returns home is the highest, followed by migrant workers. The report also analyzes the current ecological content of the three agricultural video content from the most popular province counties and the most popular provinces, the most popular three rural video content. Tophbus three agricultural creators returned to the number of sample survey data in 54% show that 54% of the three agricultural creators were returning to the entrepreneurial youths, with migrant workers, college students, retired soldiers, and women’s four types of people. The 31-40-year-old 31-40 years old is up to 54%; after the 24-30 years old; Compared to the previous generation of peasants, this generation of new farmers are proficient in smartphones and interconnects, making short video entrepreneurship. Hubei Enshi retorted soldiers, returning to the entrepreneurial youth Zhang Zhouqing, the first job in 2016, selling potatoes.
上海浦东哪儿有街边女 E-commerce business rely on him to support, smash money drainage, self-built warehouse.
In 2020, the epidemic shock caused him to break the chain break, and the potato career of Zhang Zhouqing was returned to zero, and the debt was 800,000. Second entrepreneurship he still chooses to sell potatoes. By shooting the warmth of rural family life and the pastoral field of agricultural production, Zhang Zhouqing has a stable flow and sales channel on the shake, built a highly personalized and sustained vital brand. Zhang Zhouqing not only cleared the debt, but also told 100 farmers to the agricultural products acquisition agreement, guaranteeing the quality of delivery and after-sales quality of agricultural products, and promoting the modernization of local agricultural industries. Today, his daffickness is more than 5 上海698水磨 million yuan, helping more than 500 poor households. Three rural creators mainly come from the distribution of three agricultural creators. The provinces such as the most source of agricultural provinces such as Shandong, Henan, Sichuan, followed by Guangdong and Yunnan.
From the county level dimension, Shandong has the most listings, including Ji Xiang County, Jining City, Shouguang County, Yucheng County, Heze City.
Jiaxiang, Yucheng is known for its production of yellow cattle breeding and agricultural equipment, and Shouguang is aid for Wuhan to receive attention during the venue of the vegetables. After the epidemic is stable, as a national vegetable heavy town, Shouguang fruit is sold to the country with a shake platform. Compared with rice, other agricultural and sidelines such as products, fruits, vegetables, etc., have more short video and live e-commerce.
Unlike traditional e-commerce platforms, short video can more intuitively show agricultural growth process, ecological environment, etc., can also give farmers more benefits in prices.
This is also fitting with the most popular rural life, rural cuisine, Sannong e-commerce, etc.
The other shake three agricultural creators mentioned in the report come from Inner Mongolia.
After graduating from college, he returned to Hulunbeier Prairie, getting on at 4 o’clock at 4 o’clock in the morning of the herdsmen. When the students in the city gave a drink, Darxi was riding a mobile phone signal with a mobile phone to send a photo. Darcy recorded the spring and summer autumn and winter in the grassland, spread the "race", "hump production" and other non-legacy cultures.
Because he rescued a foal fire, he praised more than 1 million. In Dashi, this is just the daily life of the herders.
After shaking, Dali will receive a private letter from hundreds of consultation tour every day.
He is also invited to participate in live broadcast activities held by the local government, helping the herdsmen, the highest live sales exceed 200,000 yuan, and improve the transmission efficiency of the grassland agricultural product information. Zhang Zhouqing and herders Darcy’s story description, short video and live broadcast not only increased the consumer scene of rural cultural and agricultural products, but also promoted the modernization of local agricultural industries, which has become a new farmer’s hand in the hands of new farmers.
"New Petrophards 2021" all-round support Sannong Creators In addition to Zhang Zhouqing, herders, peach sister, rural Xiaoqiao and other three rural video creators, also rapidly grow rapidly under the power of the "New Petrophard Program".
In the past year, the total revenue of rural video creators in the rural video creator increased by 15 times. This year, the newly upgraded "New Petroological Program 2021" will further support the content creation of "three rural" in terms of traffic support, operation training, and changing guidance. Specifically, the jimming will take 200 million flow resources, and through the "rural masters" "China Farmers" and other activities, help it solve the problem of cold start and exposure, so that the beautiful village is more arrive. In addition to traffic incentives, "New Pendant Plan 2021" will also help the three-rural field creators grow up from the aspects of operational training, performance guidance. For different stages of creators, new farmers’ classroom launch operation promotion tips, short video production rules, high quality Sannong content key elements, live bands and other all – round, diversified training courses. In response to 1 million fans, the creators of growth, and the exclusive task charging station is opened.
Planning a traffic package incentive for creators every week to help new farmers quickly find the operation direction.